An Analysis of South Korean Sports Reporters and PR Agents: An Analysis of Sport Reporters' Perceptions of the Effectiveness of Sport Public Relations Practitioners' Influence Practices in South Korea
| Author | : | |
| Rating | : | 4.40 (659 Votes) |
| Asin | : | 3838319621 |
| Format Type | : | paperback |
| Number of Pages | : | 132 Pages |
| Publish Date | : | 2015-09-28 |
| Language | : | English |
DESCRIPTION:
Sungick Min : Assistant Professor of Business, Sport Management Program, Misericordia University / M.S. Slippery Rock (?76)/ Ed.D. Dr. Stotlar : Professor of Sport Management, University of Northern Colorado / M.S. University of Northern Colorado('09) Dr. Thomas University ('05) / Ph.D. David K. Utah (?80) . St
Slippery Rock (?76)/ Ed.D. Thomas University ('05) / Ph.D. David K. Sungick Min : Assistant Professor of Business, Sport Management Program, Misericordia University / M.S. University of Northern Colorado('09) Dr. About the Author Dr. St. Stotlar : Professor of Sport Management, University of Northern Colorado / M.S. Utah (?80)
The purpose of this study was to examine sport reporters? perceptions of the effectiveness of sport public relations practitioners? influence tactics. In this study, all sport reporters commented they had received gifts, dinner invitations, golfing, or drinks in order for sport public relations practitioners to affect their publication of sport articles.The responses of interviewees indicated different influences.. In particular, the following research questions were investigated: (a) How do Korean sport reporters perceive sport public relations practitioners? tactics, based on the principles of Cialdini?s influence model? and (b) How do Korean sport reporters change their news content due to the sp
Great Book! Anne Horan Excellent book that really educates any aspiring sport management major like myself. I recommend this book to anyone who is pursuing their dream!