Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace
| Author | : | |
| Rating | : | 4.16 (961 Votes) |
| Asin | : | 906369122X |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2016-03-14 |
| Language | : | English |
DESCRIPTION:
Midwest Book Review said Branding a Store is a "must-read" especially for retail marketers big and small.. Author Ko Floor applies his nearly forty years of retail experience in Branding a Store, a guide to the core competency of developing and differentiating retail brand identities. Chapters instruct the reader in retail brand positioning, differentiating brand personality, retail brand communications, the four different types of consumer shopping (speedy, low-cost replenishment shopping, solution-driven shopping, self-expression shopping, and sense of dis. G. Jegen said Best book so far on retail branding!. Every retailer in the world is finding out that product and price are no longer enough to differentiate. Connecting emotionally with the customer is the key to success: branding a store can build this emotional connection. Good book. Very interesting case studies. Recommended!
""Written in a straightforward, no-nonsense language, Branding a Store is a ""must-read"" especially for retail marketers big and small."" -- The Internet Bookwatch ""The Internet Bookwatch""
The book will be of benefit to retailers, manufacturers, and advertising agencies, and it is suitable for those taking retail training courses.. It shows how to make your shop a winner.A survival guide for shops that explains how you can create an appealing retail business, Branding a Store is full of practical tips on how shops can win the "battle of the brands."Branding a Store is a must-have title for professionals who earn their living in the retail business. Branding a Store shows how to build a strong, independent retail brand to remain competitive in today’s global marketplace