Framework for Marketing Management, A (4th Edition)
| Author | : | |
| Rating | : | 4.44 (963 Votes) |
| Asin | : | 0136026605 |
| Format Type | : | paperback |
| Number of Pages | : | 384 Pages |
| Publish Date | : | 2015-07-17 |
| Language | : | English |
DESCRIPTION:
Five Stars Russel S. Good. Condition as promised. A very good marketing book K. Nygard This is a very good book for those that don't have a marketing background. It is relatively short and concise, which made it a quick read. I has most of what is in the larger book (the reference style book), but really does a good job of condensing the material. This is one that I will keep, as it acts like an 800 page reference book, just smaller.. Fast Service Service was very fast and efficient. Unfortunately tracking was not available. Book arrived in perfect shape and in time for classes. Thanks!
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.
. From the Back Cover A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. For anyone interested in the field of marketing—and its relationship with the consumer. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers will be able to see how marketing managers have applied key principles in actual company situations, making explicit the connection between theory and implementation at leading firms such as eBay, NTT DoCoMo, Caterpillar, and Starbucks