Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity
| Author | : | |
| Rating | : | 4.50 (500 Votes) |
| Asin | : | 039577019X |
| Format Type | : | paperback |
| Number of Pages | : | 208 Pages |
| Publish Date | : | 2016-10-23 |
| Language | : | English |
DESCRIPTION:
Low Cost Internet Marketing Ideas are never out of date Paul Allen I have purchased more than 30 copies of this book to give to employees of an internet company that I founded in 1997. For me, it is required reading. Our company has 3 web sites in the Media Metrix top 500 and is ranked in the top 15 of all internet properties for page views.This is my favorite single treatise on low-cost guerillia marketing on the internet. Perhaps during the internet bubble many companies backed by millions of dollars of ven. A Customer said Must Reading For Every Online Business Owner!. The Internet has developed into one large entity, a community of online users, for the expressed purposes of finding, sharing, and providing information. While many desire to participate in this medium for fun and pleasure, others are intent on seriously marketing their products and services. Unfortunately, many of these people lack the time, effort, and skill to effectively promote themselves online. Additionally. Selling this book new should be a crime When I logged in to Amazaon today, this book was recommended. Which, sadly, says a lot about how un-objective that process is.I tried reading it 2 1/2 years ago, and found it hopelessly out of date even then. The internet world has changed a lot since this book was published in 1996 (probably researched and written in 1995). Advice which *might* have been useful 5 years ago, when many online users were using applications other than the web, is
Now, when beginners and experts alike add Guerrilla Marketing Online Weapons to their libraries, they will have at their fingertips the one hundred simplest, most efficient strategies for online marketing. As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Based on Jay Levinson's best-selling strategies and proven marketing savvy, these weapons are specifically developed and tailored for the online world, making this book an extremely valuable tool for the twenty-first-century guerrilla market.. Jay Conrad Levinson, the guru of guerrilla marketing, and Charles Rubin, computer whiz, introduced small businesses to the Net with Guerrilla Marketing Online . Guerrilla Marketing Online Weapons explains how small and medium-size businesses can launch their marketing campaigns electronically. And this hands-on guidebook helps businesses already online to develop and refine their marketing tactics with easy-to-follow techniques
If you follow the advice in this book, you stand a good chance of becoming one of the leaders of online commerce. And, for a marketing book, there can hardly be any stronger recommendation. This is an absolutely great book on online marketing, arguably even better than the many previous Guerilla Marketing books. . I will even admit that while reviewing this book, I realized that there was something very simple that Books could do that we hadn't been doing, and in five minutes, I was able to help leverage an existing fea
A former vice president and creative director at J. Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.