Hoopla
| Author | : | |
| Rating | : | 4.21 (913 Votes) |
| Asin | : | 1576873129 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2017-04-10 |
| Language | : | English |
DESCRIPTION:
And this random madness has a very sound method to it: Hoopla. In Hoopla, the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency’s seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt–wearing chicken who became a cultural sensation. See the madness. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. Read the me
He is the founder and current editor of the quarterly magazine One, published by the One Club for Art & Copy. . The agency and its work have been profiled in The New York Times, The Wall Street Journal, USA Today, Forbes, Fast Company, Time, Newsweek, Advertising Age, Creativity, and Archive. In 2003, in an unprecedented sweep of the foremost awards in the world, CP+B took Grand Prix at Cannes, an O’Toole Award for Overall Creative Excellence from the American Association of Advertising Agencies, as well as the grand prizes
Amazon Customer said Five Stars. One of the best ad books out there.. "Very good book by some of the most creative people in America today" according to Dave Lakhani. First a little criticism, I have to agree with others about the cover of the book, it is made from sandpaper which I find very cool, but the problem is that it gets white scratch marks all over it right away and it is abrasive if you set it on your wooden table for example.That said, the cover and the layout are some of the most endearing qualities of the book. They giv. Crispin, Porter, and Bogusky's Hoopla leaves room for improvement A well intentioned book meant to profile one of America's leading advertising agencies ends up leading the reader on a confused journey lacking clarity, consistency, and organization. What could have been a prolific view into the creative process behind some of the most successful advertising campaigns eventually leaves the reader scratching their head wondering what th
In 2005, CP+B was named Agency of the Year by both Advertising Age and Creativity. Warren Berger has written about advertising for the past 15 years, as a contributor to Advertising Age, ADWEEK, Communication Arts, Graphis, and other industry publications (he first began w