How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner
| Author | : | |
| Rating | : | 4.27 (548 Votes) |
| Asin | : | 0787955132 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2018-02-18 |
| Language | : | English |
DESCRIPTION:
"He goes on to offer a wide variety of tips, supplemented by vignettes, in an effort that shows scribe craftsmanship better than that of most business books." (Sacramento Business Journal, 12/14/01)
Written by Alan Weiss--an internationally recognized expert in consulting and marketing--this essential resource, the second book in The Ultimate Consultant Series, will help you develop the skills you need to achieve valuable brand recognition quickly and effectively. Byham, chairman and CEO, Development Dimensions International, Inc. How to Establish a Unique Brand in the Consulting Profession will help you create a brand that will make you "Number One" in your particular areas of excellence, no matter how broad or na
Very valuable; Online bit needs an update Chris Smit As my title already says, Alan Weiss is really good.However, he seems a bit outdated with this book when it comes to the Internet and Social Media.. Lessons on branding for the consultant Erik Gfesser This book was written for independent consultants and small consulting practices, and Alan Weiss effectively focuses on the core subject of branding. While the content that the author provides is written for those new to branding, Weiss also mentions that his discussion is targeted at successful consulting entities, although in the opinion of this reviewer the material can also be applied by those who have relatively less experience and who wish to start positioning themselves. In the introduction to this. Maximum Impact Branding Paul B. Evans Once again Alan Weiss topples typical thinking and challenges readers with critical thinking. The most powerful concept in the book is the power of branding leverage. A majority of consultants busy themselves with input methods that allow them to feel productive, but the output of their practice does not match. Alan shows how to rake in business through branding, plus how to keep it flowing with minimal effort and maximum return. For those who may feel overwhelmed by all the options, he includes a quick s