Marketing Made Easy for the Small Accounting Firm
| Author | : | |
| Rating | : | 4.63 (830 Votes) |
| Asin | : | 0471174114 |
| Format Type | : | paperback |
| Number of Pages | : | 244 Pages |
| Publish Date | : | 2016-04-09 |
| Language | : | English |
DESCRIPTION:
"Magic Roadmap to Small Accounting Firms" according to Edgar. In this era of fierce competition and changing environment, it is increasing difficult to maintain business profits and survive for the small accounting/audit firms. In Singapore, CPAs in the many small and medium size firms are facing declining fees income from audit activities with not much expertise and resources to re-orientate its focus to new growth areas.Jo Ann Rosen's book is a simple and effective roadmap to orientate it
Learn what the Big 6 accounting firms have known for years Are you concerned about finding and keeping new clients for your small or medium-sized accounting firm? Now you can follow the leaders—with Marketing Made Easy for the Small Accounting Firm. This invaluable step-by-step guide adapts the successful marketing techniques used by the Big 6 and shows you how to put them to work for your business. Based on actual case studies, it teaches you how to:Set goals, analyze research and demographics, target clients, and clearly identify the services you offerDevelop a realistic marketing plan—from devising flexible strategies and choosing the right business development vehicles to understanding the importance of timing, follow-up, and tracking—all with the help of a sample marketing plan that can be adapted to your specific needsOrganize your firm internally for the task of developing new business—working as a team, building and using a database, and determining the marketing roles of each member of the firmHarness the tremendous power of networking for practice developmentGenerate leads that turn prospec
. JO ANN ROSEN is an experienced marketer who has worked at Ernst & Young LLP and developed marketing departments for the accounting practices of Mann Judd Landau and Touche Ross, and the law firm Donovan Leisure Newton & Irvine
Numerous case studies help readers grasp the concepts behind marketing an accounting practice. From the Publisher Based on the author's 15 years of marketing experience at Big 6 and other accounting firms, Rosen describes the techniques she learned at those companies and demonstrates how they can be modified to suit small practice needs and promote business. Features step-by-step instructions on how to set marketing goals and follow through with them. . Contains important suggestions on how to market a specialized practice or service and a sample marketing plan