Persuading on Paper: The Complete Guide to Writing Copy that Pulls in Business
| Author | : | |
| Rating | : | 4.18 (993 Votes) |
| Asin | : | 0452273137 |
| Format Type | : | paperback |
| Number of Pages | : | 336 Pages |
| Publish Date | : | 2013-08-16 |
| Language | : | English |
DESCRIPTION:
A 'Must-Have' For Small Businesspeople As an established freelance writer, I am often asked to coach writers new to freelancing. Most need to learn to see themselves as businesspeople, as well as writers. Toward that end, I always refer them to two of my 'bibles': "This Business of Writing" by Gregg Levoy and "Persuading on Paper" by Marcia Yudkin -- the best book on tight-budget publicity I've ever seen.. A 'Must-Have' For Small Businesspeople As an established freelance writer, I am often asked to coach writers new to freelancing. Most need to learn to see themselves as businesspeople, as well as writers. Toward that end, I always refer them to two of my 'bibles': "This Business of Writing" by Gregg Levoy and "Persuading on Paper" by Marcia Yudkin -- the best book on tight-budget publicity I've ever seen.. Filled to the brim with practical advice. A Customer I have covered Ms. Yudkin's book with hot pink highlighter! It's crammed full of just what I was looking for: practical, applicable tips for marketing your business. She gives many examples of actual businesses' brochure copy, ad ideas, and sales letter approaches. I have a ton of new methods to try!
From Booklist Persuading a prospective customer to buy your product or service is the key to success in any business. This is helpful information for any entrepreneur. Mary Whaley. With a clear focus on the desired customer and the benefits that customer will obtain, she leads the reader through a wide range of marketing steps geared to persuade on paper. This is really a reference guide to effective written communication, covering such topics as understanding your market, choosing the best language to attract your audience, successful advertising, editing, format, graphic design, and printing tips. People may question her contention that anyone can write copy, but it is hard to argue with the points she makes and the ideas she presents from her own experiences and those of other consultants. The author maintains that although some people have a knack for writing, anyone can learn to write copy
Persuading on Paper: The Complete Guide to Writing Copy that Pulls in Business book on paperback has been released on 2013-08-16. consist of 336 of pages and writen by Marcia Yudkin are really nice book to read. Although it oficially circulated on paperback but you still download it on other format or just read it online from our website.