Practical Google Analytics and Google Tag Manager for Developers
| Author | : | |
| Rating | : | 4.94 (740 Votes) |
| Asin | : | 148420266X |
| Format Type | : | paperback |
| Number of Pages | : | 269 Pages |
| Publish Date | : | 2017-04-24 |
| Language | : | English |
DESCRIPTION:
Buy, learn and rock your data existence!" --Avinash Kaushik, Author: Web Analytics 2.0, Web Analytics: An Hour A Day"In this digital age, it is paramount to have a clear view of your business operations, and be able to gain fast and deep insights into the effectiveness of your marketing activities and user experiences. The LunaMetrics team has created a compelling and thoroughly organized guide for unlocking the potential of Google Analytics by ensuring that your tagging, implementations and configuration are going to deliver the data you need." --Paul Muret, VP
Excellent book on Google Analytics and Google Tag Manager I’m glad this book was published because it’s hard to find clearly explained material on Google Tag Manager. It starts from the fundamentals and can get pretty advanced. The book has a sort of workbook feel. It explains a concept and then takes you step-by-step on how to implement that concept. You should do the exercises if you want to get anything out of this book. I definitely recommend you get this book if you’re interested in learning more about Google Analytics and especially Google Tag Manager.. Five Stars Very good book. I learned a lot.. Four Stars Mr. Mahan Informative.
. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. To achieve the rich data you're really after to better serve your users’ needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site.Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. Whether you’re a marketer with development skills or a full-on web developer/analyst, Pra