Showmen, Sell It Hot!: Movies as Merchandise in Golden Era Hollywood
| Author | : | |
| Rating | : | 4.95 (811 Votes) |
| Asin | : | 0971168598 |
| Format Type | : | paperback |
| Number of Pages | : | 286 Pages |
| Publish Date | : | 2014-12-02 |
| Language | : | English |
DESCRIPTION:
A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Chapters include the sexy and salacious pre-Code pictures; the launch of the new dance team of Fred Astaire and Ginger Rogers in Flying Down to Rio; MGM’s gamble on the Marx Brothers with A Night at the Opera; lavish campaigns for The Wizard of Oz in original release and reissue; creation of a new star, John Wayne, in John Ford’s Stagecoach; Orson Welles’ failed Citizen Kane campaign; Billy Wilder’s unusual and dark Hollywood statement picture, Sunset Boulevard; the selling of Rebel Without a Cause, Giant, and East of Eden following the death of James Dean; Alfred Hitchcock’s personal gamble with Psycho; and much more!. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes
"Too short!" according to Kenneth R. Von Gunden. This is an insightful, well-researched book. Actually, much of it ISN'T research -- it's the memories and experiences of an exhibition professional who knows the ropes of movie house advertising and promotion. Great "behind-the-screens" information. Debunks a lot o. Movie buff's delight! The gloss of a coffee-table book, authority of a trade paper, voice of a friend watching movies beside you In John McElwee's words, "Film history books don't have a lot to say about that fraternity of men at the vanguard of picture selling. Their bows were taken at ticket booths and deposit windows." Theater managers, in the days when admission was maybe 35 cents and yo. A Must See! Not to be missed! Book it today! R. Monteith If you've got a lover of classic films and of the long gone movie palaces and neighborhood bijou they used to play in your life, this book would make a great gift this Chistmas. Apart from all the praise mentioned above and in other reviews, the best way to preview