The 100 Best TV Commercials: and Why They Worked
| Author | : | |
| Rating | : | 4.94 (511 Votes) |
| Asin | : | 0812929950 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2017-05-13 |
| Language | : | English |
DESCRIPTION:
It is vital reading for those who create our commercial culture and those who live in it.. Who cares about commercials?All of us, that's who. Their choices represent the very best that the advertising world has to offer. They were selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry. The ad is art and some of the art is brilliant. The hundred commercials in this book are brilliant. Together, they portray a half century of human hopes, wishes, an
"Words cannot convey" according to Marcy L. Thompson. This book covers some *great* commercials. It should be a *great* book, but it is not. Kanner is a talented writer, but she is trying to convey in words something that can only be conveyed visually. I would buy this book in a second if it were accompanied by a CD or a DVD containing the commercial. A Customer said A Good Reference and Primer for Marketers. Kanner, an author and advertising columnist, has compiled this nice compendium of top television advertisements, and separated them into their "sell types", such as comparison ads, comic ads, product sample ads, etc. It is a good reference and primer for anyone interested in starting out in the ad. "Great concept, wrong medium!" according to A Customer. Turn this into a video and I'd buy it in a heartbeat! Because Great concept, wrong medium! A Customer Turn this into a video and I'd buy it in a heartbeat! Because 40% of the included commercials are foreign, and therefore unfamiliar to most U.S. audiences, the author's words are essential to conveying the concept of the ad. As talented as Kanner is, her descriptions of the commercials fall flat. . 0% of the included commercials are foreign, and therefore unfamiliar to most U.S. audiences, the author's words are essential to conveying the concept of the ad. As talented as Kanner is, her descriptions of the commercials fall flat.
For better or worse, television advertising occasionally becomes a touchstone in our lives. The 100 Best TV Commercials and Why They Worked, by advertising and marketing columnist Bernice Kanner, takes a critical but fond look at the best commercials in 15 categories, including "Show and Tell," "The Sound of Music," "Animal Magnetism," "Comparatively Speaking," and "Killer Comedy." While the book unabashedly "honors esthetics more than effectiveness in moving product," Kanner still seeks to celebrate those "artful and artistic" efforts that manage to push their various objects or ideas more successfully than the competition. Chevrolet's "Baseball, Hot Dogs, Apple Pie," Alka-Seltzer's spicy meatball, the Federal Express fast talker, the E