The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
| Author | : | |
| Rating | : | 4.43 (806 Votes) |
| Asin | : | B0085S05J0 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2015-05-29 |
| Language | : | English |
DESCRIPTION:
. There's a lot of New Economy histrionics ("They say, 'sure, we need change'"/ "I say, 'we need revolution now'"), but also comparatively restrained parables about marketing and customer service. Fortunately, the cacophony of unsigned contributions from a "Group of 33" writers (Malcolm Gladwell and Tom Peters are in there somewhere) includes more reassuring and realistic lessons. But set in an adult business context of constant "change" and cutthroat price competition, where "winning the game has absolutely nothing to do with hard work and paying your dues" and "a constant stream of indust
The Big Moo - Seth Godin For people who have read my other reviews, or heard me speak, you will know I have a great fondness for author Seth Godin. I have read his books for years, and his thoughts and messages are always valuable. He certainly is not the deepest thinker when it comes to marketing, but he does offe. Change yourself, your company, and the world around you! Ilya Grigorik The book consists of 33 three short essays all written by different authors also known as The Group of 33. Each author provides an anecdote, a story or straight forward advice on how to transform yourself or your company from 'average' to 'remarkable'. Whether it's marketing, starting a bus. John Link said "The Big MOO" Gets a Big BOO. I can't stand self-help books in which the author does no more than serve up a laundry list of ideas with no coherent thread. "The Big Moo" takes this one step further by having "The Big MOO" Gets a Big BOO I can't stand self-help books in which the author does no more than serve up a laundry list of ideas with no coherent thread. "The Big Moo" takes this one step further by having 33 authors (not properly credited) each serve up one item for the laundry list. Seth Godin said he did not identi. "The Big MOO" Gets a Big BOO I can't stand self-help books in which the author does no more than serve up a laundry list of ideas with no coherent thread. "The Big Moo" takes this one step further by having 33 authors (not properly credited) each serve up one item for the laundry list. Seth Godin said he did not identi. authors (not properly credited) each serve up one item for the laundry list. Seth Godin said he did not identi
Seth Godin is the worldwide bestselling author of Permission Marketing, Unleashing the Ideavirus, and Survival is not Enough. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years.. He is a renowned public speaker, has started several successful companies, and is a contributing editor at Fast Company Magazine.In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to drive growth by standing out in a world full of brown cows
Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done. And the team-with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board- created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply.The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. We need to create a big moo!" But how do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to drive growth by standing out in a world full of brown cows. Most organizations are stuck in a rut. On the other, they're petrified that growth means change, and change means risk, and risk means death. It will help you to create a culture that consistently delivers remarkable innovation