The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media (The Middle Range Series)
| Author | : | |
| Rating | : | 4.56 (919 Votes) |
| Asin | : | 0231178980 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2013-09-03 |
| Language | : | English |
DESCRIPTION:
A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.. Turco was embedded within TechCo for ten months. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climat
Zelizer, author of Economic Lives)The Conversational Firm opens a new chapter in the study of workplace democracy by analyzing how social media enable a new balance between workers' autonomy and productivity in high-tech corporate settings. Practitioners and scholars alike will come away with their understanding of firm hierarchy, culture, and communication transformed and enriched. This book will have a lasting impact on the study of corporate cultures and new organizational forms. Turco, one of sociology's brightest young stars, surprises with fascinating and nuanced answers. (Brayden King, Kellogg School of Management at Northwestern University)With a book that is as readable as it is wise, Turco makes a powerful case for the depth of insight that can only come from the best ethnographiesand is unavailable from the 'big data' analyses currently
Rick said The Conversational Firm is a nuanced, profound, elegantly. The Conversational Firm is a nuanced, profound, elegantly written story of today's workplace. It focuses on one young software company, but it is relevant far beyond the world of tech startups. Anybody trying to influence an organization today -- anybody curious how social media and technology can shape an organization -- should read this book.. Autamme_dot_com said Demanding. Far too many companies do not communicate efficiently or effectively internally. Often the communications chain, should it exist, is just one-way, going down the hierarchy rather than also up and across it. Some companies, however, have understood the need of having a genuine open dialogue within. This yields benefits and even can extend to their external
Catherine J. An ethnographer and economic sociologist, her work has appeared in the American Sociological Review and the American Journal of Sociology.. Miller Career Development Professor and associate professor of organization studies at the MIT Sloan School of Management. Turco is the Theodore T