The Creative Process Illustrated: How Advertising's Big Ideas Are Born
| Author | : | |
| Rating | : | 4.79 (672 Votes) |
| Asin | : | 1600619606 |
| Format Type | : | paperback |
| Number of Pages | : | 176 Pages |
| Publish Date | : | 2015-04-24 |
| Language | : | English |
DESCRIPTION:
Glenn Griffin teaches courses in creativity and portfolio development and leads the Method Creative program at Southern Methodist University's Temerlin Advertising Institute in Dallas, Texas. His research has appeared in the Journal of Adver
His research has appeared in the Journal of Adver. About the AuthorGlenn Griffin teaches courses in creativity and portfolio development and leads the Method Creative program at Southern Methodist University's Temerlin Advertising Institute in Dallas, Texas
Finally, answers to the question: How are big ideas born? Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture,
Beautiful and surprisingly unoriginal R. Mutt I just finished reading this book from front to back. It was very interesting and a lot of fun.One thing you'll learn is that the creative process, as described by James Webb Young in his 1965 book A Technique for Producing Ideas, is the same for all the people who contributed to The Creative Process Illustrated. They all just quote Young in illustrated format, using fish or networks or ink blots, and some of them don't even seem aware that they're using Young's technique at all. This was probably the most profound insight in this book.In short, The Creative Process Illustrated is the long sc. Not What You Think If you're a CW or AD that's trying to get some inspiration to help you execute your latest creative brief, this book is NOT the one you want to buy. It's great for briefly seeing inside the minds of some great and accomplished creatives, but there's nothing in here that's going to help refine your creative process.. What sparks the most creative of people? As a young teacher in creative advertising, my students and I both have one thing in common. Every time we find ourselves stuck we ask the same question of our mentors. "Help me figure out how my brain works and how I can use it better to do something I love." What are we trying to do better? The art of Creativity.Griffin and Morrison don't try to teach you how to be creative. And they shouldn't - creative advertising isn't a science that can mastered with empirical knowledge. Instead, they take a fresh approach and observe how industry gurus get the job done.Griffin provides insights from so