Vertical Marketing: Second Edition
| Author | : | |
| Rating | : | 4.80 (658 Votes) |
| Asin | : | B00RQRKTSI |
| Format Type | : | |
| Number of Pages | : | 429 Pages |
| Publish Date | : | 2015-12-08 |
| Language | : | English |
DESCRIPTION:
Vertical marketing can be utilized to drive awareness and preference for your brand and products with enterprise segments by ensuring that your message is tuned to the culture and vocabulary of each segment. Each marketing discipline targets addressable audiences. For those of us responsible for products considered an ingredient rather than a complete solution, the vertical marketing approach maybe essential.. While not every company practices vertical marketing, there are clear benefits to resourcing this approach, especially for mature companies whose products are sold across many verticals. When implemented correctly, vertical marketing helps to inform and guide product development. Vertical Marketing is one of many disciplines within the portfolio of marketing approaches that help to increase revenue, grow TAM, ASP’s and gross margin
Great Perspective FreeSoup Working with Paul at Intel in the retail vertical in the past I can attest he is well respected as a vertical marketing leader both externally and within the company. Appreciate the candor and insight sharing what he has learned to get him to where he is today.. AP said Five Stars. Great insightful book