Vibrant Nation: What Boomer Women 50+ Know, Think, Do and Buy
| Author | : | |
| Rating | : | 4.77 (688 Votes) |
| Asin | : | 0982455518 |
| Format Type | : | paperback |
| Number of Pages | : | 260 Pages |
| Publish Date | : | 2016-01-15 |
| Language | : | English |
DESCRIPTION:
You're not alone in your thinking ! I've been reading this book and now know why people say Stephen Riley, CEO and founder of VibrantNation.com is a marketing genius. It's fascinating. Although I admit I headed straight for the DEEP FASHION, BEAUTY, ANTI- AGING chapter first and then read the rest of the book who knew I'm a combo of self-interested spender and experiential indulger ? Loved the George Clooney chapter but I might add although I am happily married for the third time I still flirt shamelessly with every attractive man from 25 to 80- just . Cody Sipe said Excellent Resource. Great insights and strategies for anyone marketing to this powerful demographic. A valuable resource that has given me some actionable ideas to move forward with.
Through original research, case histories and the voices of the women themselves, Vibrant Nation provides everything you need to build powerful campaigns that will take your brand to the next level with this critically important consumer.. Vibrant Nation: What Boomer Women 50+ Know, Think, Do and Buy provides the first definitive description of women in the lifestage that the authors aptly describe as "post minivan and pre-retirement." Call them post-menopausal, empty nest, or midlife, women who have passed beyond the mommy stage and into mature adulthood are reaching new peaks as breadwinners, influencers and chief decision-makers for their extended families