American Icon: Alan Mulally and the Fight to Save Ford Motor Company
| Author | : | |
| Rating | : | 4.74 (688 Votes) |
| Asin | : | 1452658137 |
| Format Type | : | paperback |
| Number of Pages | : | 366 Pages |
| Publish Date | : | 2013-05-01 |
| Language | : | English |
DESCRIPTION:
"For those interested in the recent political interventions and maneuvers in the auto industry, this book provides a fly-on-the-wall view of the meetings and behind-the-scenes deal making necessary to revive an ailing giant." ---Library Journal
General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Mulally applied the principles he developed at Boeing to streamline Ford's inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage-ment and denial. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster pr
He was the public address announcer for the New York Mets from 1988 to 1993. . Hoffman is an award-winning journalist who has covered the auto industry, both in the United States and around the world, since 1998.Pete Larkin is an AudioFile Earphones Award winner and a 2014 Audie Award finalist. Bryce G. An award-winning on-camera host, Pete has worked on many industrial films and has done hundreds of commercials, pro
"If you liked the Walter Isaacson book "Steve Jobs", you are going to love this one on Alan Mulally. Both are of similiar quality" according to S. Power. I highly recommend that you read this book and fully agree with what the other positive reviewers are saying about it. This book itself was not just a good read about a stalwart man, and an incredible company, it is an epic tail of a Great American Manufacturing Dynasty brought back from the brink of extinction. Reading it really in. Avid Reader in Northern Wisconsin said Great book - takes a very complex series of events and makes it into an easy and enjoyable book to read - highly recommend!. Extremely well written. I had followed Mulally's career at Boeing (as a supplier to Boeing). When he took one of the toughest jobs and became CEO of Ford, I was intrigued by how he would handle the challenge given the business culture in Detroit.Hoffman does an extraordinary job of pulling the reader into the Thunderbird room for th. JOHN WILLIAMSON said Leadership Legend's Legacy. This is a fantastic read for anyone interested in effective leadership encompassing both hard and soft edges. An amazing story of a huge business turnaround against historical and severe economic odds. Definitely one to keep at your desk for future reference. Whenever you think your business or situation is dire, have a look at this