An Introduction to Behavioral Economics: A Guide for Students
| Author | : | |
| Rating | : | 4.58 (699 Votes) |
| Asin | : | 0230532594 |
| Format Type | : | paperback |
| Number of Pages | : | 300 Pages |
| Publish Date | : | 2013-12-26 |
| Language | : | English |
DESCRIPTION:
This is a major achievement in describing a fast-moving and controversial approach to expanding the scope of economics into its proper psychological foundation.' - Professor Colin F. Camerer, California Institute of Technology, USA. 'This is a wonderful book that manages to be very timely and up-to-date, balanced, readable, and teachable
"Marketing meets economics" according to Tor W. Andreassen. I approached the book from a marketing scholar's perspectibe. I simply wanted to explore the crossroad road of behavioral economics and marketing. I was looking for an introduction to the field. I was not dissapointed. The author documents a great insight not only in the fie. Five Stars Excellent book to introduce basics on behavioral economics. Got the book so fast, it was a surprise.. Four Stars P. Chen Excellent book
In recent years there has been increasing criticism that the standard neoclassical model of economics has been unable to explain the irregularities highlighted by empirical research. This book looks at how alternative behavioral models, informed by a number of disciplines including psychology, attempt to explain these anomalies.