Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell
| Author | : | |
| Rating | : | 4.37 (905 Votes) |
| Asin | : | 194486900X |
| Format Type | : | paperback |
| Number of Pages | : | 252 Pages |
| Publish Date | : | 2016-05-24 |
| Language | : | English |
DESCRIPTION:
Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers engage” with us so that we share, share, SHAREthe ultimate subtle sell.Why should this concern us? Because personal data, personal relationships, and our very ide
A Disconcerting Pleasure to Read Black Ops Advertising by Mara Einstein was a disconcerting pleasure to read. Her takedown of Native Advertising and Content Marketing have me second guessing the future of journalism, as the world of the Editorial, sadly/inevitably merges with the world of the Advertorial. And yet, as a content marketer, I'm ashamed and inspired.To me, the most powerful examples of the problems . Sebastian S said I am a reviewer and have an advance copy of. I am a reviewer and have an advance copy of "Ops." This well-written book simple tells you everything that you never knew that you wanted to ask about how big business covertly spreads its advertising throughout the entire online world. You will feel used and abused and will be mad as Hell about it.
Dr. Einstein is the author of a number of books, including Compassion, Inc. (University of California Press), which examines the growing trend of promoting consumer products as a means to fund social causes and effective social change.. She has been working in, or writing about, media and marketing for more than 25 years, and been an executive at NBC, MTV Networks, and at major advertising agencies. About the AuthorMara Einstein is professor of media studies at Queens College, City University of New York, and an independent marketing consultant
She has been working in, or writing about, media and marketing for more than 25 years, and been an executive at NBC, MTV Networks, and at major advertising agencies. Mara Einstein is professor of media studies at Queens College, City University of New York, and an independent marketing consulta