Branding + Interior Design: Visibility and Business Strategy for Interior Designers
| Author | : | |
| Rating | : | 4.19 (640 Votes) |
| Asin | : | 076435129X |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2017-07-31 |
| Language | : | English |
DESCRIPTION:
Amazon Customer said Great. This is the perfect branding book to respond to the disrupting interior design world and help readers set their course to come out ahead in the coming years. Kuhteubl mixes real world success stories of leaders in the field, with back-to-basics legwork, to inspire readers to think big and work toward goals in a way that true and genuine. She writes in a clear, no-nonsense tone, but with humor and deep understanding of all the facets of working within this industry. I read the book in a couple nights and finished energized to re-examine so. "Finally, an approach thats current!" according to Amazon Customer. This book is an absolute must read for designers. What I love about Kim's approach is that she knows just how to kick you in the butt (with love) and get you rethinking what you thought you always knew. As a new designer, I am always searching for knowledge to move my business forward. This book does just that. Thanks Kim for sharing this gift with us.. bookstore sue said Branding Not Just For Designers. LOVED LOVED LOVED it! This may be a design focused book but it is life pertinent! Just picked up additional copies to share with my creative friends.
More than a pretty logo, it involves telling the story of your distinct point of viewwho you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen
Follow her on Twitter @mebydesigntv. . She’s used the strategies in this book to boost the profile, media coverage, and profitability of interior design firms across North America. About the Author Kim Kuhteubl is an award-winning producer, writer, and Producer’s Guild of America member
. Follow her on Twitter @mebydesigntv. She’s used the strategies in this book to boost the profile, media coverage, and profitability of interior design firms across North America. Kim Kuhteubl is an award-winning producer, writer, and Producer’s Guild of America member