Consumer Behaviour: Applications in Marketing
| Author | : | |
| Rating | : | 4.78 (977 Votes) |
| Asin | : | 1446211231 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2013-10-05 |
| Language | : | English |
DESCRIPTION:
A second field of research is how marketing managers can improve their decision making through better use of quantitative information on the consumer’s mind-set. He trained as a social psychologist and is a postgraduate of London Business School. His research has mainly focused on word-of-mouth patterns where his new evidence has shown that so
The approach is distinctive. Readers are encouraged to reflect on their own experiences, as well as appreciate the insights provided by scholarship in psychology, sociology and marketing science. The authors not only discuss complex, one-off decisions, but also help us to understand routine behaviours that occupy so much of daily life - buying brands, patronising stores, watching adverts, making recommendations' - Professor Mark Uncles Deputy Dean, Australian School of Business, University of New South Wales, Sydney'A serious, thoughtful consumer behaviour text, that focuses on substance rather than what's fashionable in academic circles' -Professor Byron SharpUniversity Ehrenberg-Bass Institute, University of South Australia. 'A thoug
Excellent text for those desiring authors from outside the US and an empirical approach. R. J. Butler This is the third time I have used Robert East's book in my Senior Level undergraduate class. I chose it for several reasons. The authors are from two countries, England and Australia, outside the US. For my international students in Panama, it seemed a plus to expose them to Marketing ideas, and examples from researchers and authors outside our. I really love this ebook. buying online is so fast. the product is as descriped. i gonna buy frm this seller again if i need reference books.
The text is written by respected marketing academics across the globe with a strong focus on the use of research to help higher-level students develop analytical and evidence-based thinking in marketing. It extends beyond a psychological approach to provide an empirical understanding of the subject for success in industry roles or further research in the field, and takes into consideration not just the individual but the market environment.New to this second edition:- Fully updated with contemporary, global examples and case studies to encourage an international readership- Further coverage of cross-cultural comparison, including a new chapter on Consumer Differences which also incorporates age and gender differences- Study features such as exercises, questions/answers, and a fully updated companion website with lecturer and student resources - sagepub/east2e This textbook is essential reading for postgraduate students (MA, MSc, MBA) taking courses in consumer behaviour and undergraduate students specialising in consumer behaviour.Visit the Companion Website at sagepub/east2e . Ele