E-Newsletters That Work: The Small Business Owner's Guide To Creating, Writing and Managing An Effective Electronic Newsletter
| Author | : | |
| Rating | : | 4.42 (500 Votes) |
| Asin | : | 1401091237 |
| Format Type | : | paperback |
| Number of Pages | : | 142 Pages |
| Publish Date | : | 2017-07-25 |
| Language | : | English |
DESCRIPTION:
"Full of practical information the how-to guide for small business owners who have thought about doing a newsletter" -- Dianna Huff, Yankee IABC Newsletter, February 2003
If you want your customers to stay in touch with you, and to introduce you to other people, then read th. "When you properly apply Michael's brilliant techniques, your customers will open email from you, read it, respond to it, and pass it along to others
What a Tiny Book! Is That All There Is To It? Miles Sonkin It's the smallest book I had seen on anything related to the Internet and I had a whole lot of BIG problems with my e-newsletter that I needed solved.I finished reading it in an hour or so.Type a few extra words here, click a few buttons there, start a better (read simple and profitable) business relationship over here, and BINGO! Big problems are all gone, bye-bye.Yes, the book is funny; Michael Katz is a very witty guy.Yes, the book is easy to understand; the author has laid the whole thing out in a "FAQ" format and. "WOW! The BEST guide to e-newsletters!" according to A Customer. This is an amazing guide. It's a quick read, yet has some amazing advice on everything A to Z you need to know to start an email newsletter. This book even tells you when you should outsource it and when you should try to do it yourself.The idea on page 79 about having friends promote your newsletter for you is worth the entire price of the book!Don't think about starting an email newsletter without first reading this book.. "The Definitive Book on E-Newsletters" according to Warren Sukernek. Amazing! This is the best book on E-Newsletters that I've seen. I've used it as a cookbook to set up my newsletter and find myself returning to it time and time again. Everything is laid out clearly with simple yet compelling strategies and tactics. I highly recommend it to anyone involved in a newsletter, whether a technical neophyte or a wirehead expert. It's been a real godsend!
His consulting practice has been profiled in The Boston Globe, The Boston Herald, Bloomberg TV, Business Week Online and in a special report by Peppers and Rogers on the subject of effective email marketing. . About Michael J. Katz is Founder of Boston based, Blue Penguin Development, Inc., and is a recognized expert in the creation and management of effective E-Newsletters. He is the publisher of "Michael Katz's E-Newsletter On E-Newsletters," a free biweekly