GIS Tutorial for Marketing
| Author | : | |
| Rating | : | 4.54 (507 Votes) |
| Asin | : | 1589480791 |
| Format Type | : | paperback |
| Number of Pages | : | 487 Pages |
| Publish Date | : | 2016-07-17 |
| Language | : | English |
DESCRIPTION:
This third book in the GIS Tutorial series teaches students and professionals how to do the analysis that most marketing books encourage students to learn. Includes two CDs: a 180-day trial version of ArcGIS 9.2 software, including extensions; and a data CD with MS Word report templates, tutorial datasets, and samples of Business Analyst and Community Tapestry data.
. Dr. His teaching and research interests are in the fields of business GIS, Internet marketing, and global marketing management. Fred Miller is professor of marketing and telecommunications systems management at Murray State University
"Marketing Analysis to impress the boss" according to D. Allen. There are so many diciplines that can benefit from GIS, but the trick is in knowing how to apply it to your specific area of study. This tutorial does an excellent job of highlighting common analysis tasks in the marketing realm and showing how to set up and perform useful analysis. Aft. Brand new topic made easy I had never used GIS before, but this book gave me step by step instructions and made everything very easy.. required textbook. this book was purchased for a class.it was less expensive here than the campus bookstore.the book is like most textbooks, informative.all aspects of the purchase transaction were satisfactory.
. His teaching and research interests are in the fields of business GIS, Internet marketing, and global marketing management. Fred Miller is professor of marketing and telecommunications systems management at Murray State University. About the Author Dr