Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
| Author | : | |
| Rating | : | 4.59 (618 Votes) |
| Asin | : | 0470409517 |
| Format Type | : | paperback |
| Number of Pages | : | 236 Pages |
| Publish Date | : | 2016-09-16 |
| Language | : | English |
DESCRIPTION:
This is his eighth book. A household name in the marketing world, he's sold more than twenty million books. For more information, go to shelhorowitz.. For more information, go to gmarketing. About the AuthorJay Conrad Levinson released the first of more than sixty Guerrilla Marketing books in 1984, after a long corporate marketing career. A world-renowned copywriter, marketing consultant, and award-winning author, he has participated actively in several major environmental and social change movement
Jay Conrad Levinson released the first of more than sixty Guerrilla Marketing books in 1984, after a long corporate marketing career. For more information, go to shelhorowitz.. This is his eighth book. A world-renowned copywriter, marketing consultant, and award-winning author, he has participated actively in several major environmental and social change movements. Shel Horowitz has been both an environmental activist/organizer and a marketer since 1972 (as a fift
Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's."— Joel Makower, Executive Editor, GreenBiz, and author, Strategies for the Green Economy"Very wise words from very wise men. These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You!Learn to:Slash marketing costs and boost profits by making your business as green and ethical as possibleEasily turn your customers, suppliers, and even competit
A compendium of insightful commentary and sound advice for the entrepreneur and small business owner The collaborative work of Jay Conrad Levinson and Shel Horowitz, "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet" is a 236-page compendium of insightful commentary and sound advice for the entrepreneur and small business owner on marketing strategies in these difficult and volatile economic times. With 'real world practicality', readers will learn how to significantly reduce their marketing costs and while increasing their profit margins by employing environmentally sound and ethically founded policies and prac. Lauri Flaquer said If you're only going to read one marketing book, make sure it's Guerrilla Marketing Goes Green. As a marketing professional, I could not recommend Shel Horowitz's Guerrilla Marketing Goes Green more highly. It's a great book chock full of tips that any business owner can use to save money and boost response immediately. And the biggest reason this book is on my client must read list is because Shel shares a personal story of how he used the marketing skills he shares in the book to build a movement and save a mountain. That story has many of the elements that I strive to instill in my clients, including all-out massive action. Every business owner . Good business handbook, plugged into current trends Janet Perry I feel as if this book is mistitled. While it is about "green" as a trend in business and how to use that trend to help your business, it really isn't just about that.Instead it ties up several trends of growing influence in the business world, namely social responsibility, corporate charity, working conditions, and environmentalism, to show hows businesses that act in these ways (or say they do) do better as businesses than ones who do not.In a business handbook, the fact that these statistics and trends aren't questioned isn't important. Nor is the fac