Marketing in Travel and Tourism
| Author | : | |
| Rating | : | 4.59 (936 Votes) |
| Asin | : | 0750686936 |
| Format Type | : | paperback |
| Number of Pages | : | 528 Pages |
| Publish Date | : | 2017-10-18 |
| Language | : | English |
DESCRIPTION:
BNot the best textbook, but also not the worst Marketing for travel and tourism is a really interesting topic. I found this book to have some good information as well as good case studies and examples. The textbook was written better than most I have had to read in the past. The authors use good examples and tie them into marketing theories. . 95 said Not the best textbook, but also not the worst. Marketing for travel and tourism is a really interesting topic. I found this book to have some good information as well as good case studies and examples. The textbook was written better than most I have had to read in the past. The authors use good examples and tie them into marketing theories.
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue.This fully revised edition includes:Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areasNew material on the role of e-marketing, motivations and consumer behaviourFive in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learningA companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all stud
Brian King, School of Hospitality, Tourism and Marketing, Victoria University, Australia 'A welcome third edition of this highly readable and hugely informative text that constitutes a 'classic' treatment of the subject area.'– Prof. John Lennon, Moffat Centre for Travel and Tourism Business Development, Glasgow Caledonian University, UK . Each edition gets better. The authors explain the complexities of travel and tourism marketing lucidly and in the context of a logical and effective structure. I highly recommend it.'– Prof. 'Students, lecturers and practitioners alike will welcome the 3rd edition of this classic text
Victor T.C. Middleton, Independent Management Consultant; Visiting Professor, Oxford Brookes Univeristy and University of Central Lancashire, UKAlan Fyall, Reader in Tourism Management in the International Centre for Tourism & Hospitality Research and Deputy Dean Research and Enterprise in the School of Services Management, Bournmouth University, UK.Mike Morgan, Senior lecturer in Leisure and Tourism Marketing and program leader for MA European Tou