Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications
| Author | : | |
| Rating | : | 4.52 (965 Votes) |
| Asin | : | 0930668111 |
| Format Type | : | paperback |
| Number of Pages | : | 225 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
Buy with confidence and enjoy! Thank you!. Maxwell Sackheim's Billion Dollar Marketing (1996) This book is in excellent condition! A great read for the serious business man/marketer
To learn the future of mail order, discover it's past. Maxwell Sackheim was one of the first advisors of the National Mail Order Association. His work is still in use today. Inventor of "Book of the Month Club" and the negative option technique. A great mail order history book. This is a must for all MO people.John Schulte, Chairman, National Mail Order Association.. Morgan Davies said Selling Secrets of a Master Copywriter. Max Sackheim was the driving force behind Book Of The Month Club, which is still in operation today. He wrote ads like, "They Laughed When I Sat Down At The Piano, But When I Started To Play!" and, "Do You Make These Mistakes In English?" which ran for an astonishing forty years. You will find them all in this book.I have heard from several sources that the best way to learn copywriting is to simply copy - pen in hand - the best ads you can find, over and over again. You will find no better ads to copy than the ads you will find in this book.The only reason I did not give this book five stars was it did not examine Sackheim's copy
-- Midwest Book Review. The price tag is high for a standard-sized 8x11 paperback, but this covers the evolution of an ad executive and the basic concepts which revolutionized direct response and which can still be applied to any size business venture. Samples of successful ad campaigns are accompanied by specific insights into why the ad proved successful