News That Matters: Television and American Opinion (American Politics and Political Economy Series)
| Author | : | |
| Rating | : | 4.48 (964 Votes) |
| Asin | : | 0226388573 |
| Format Type | : | paperback |
| Number of Pages | : | 196 Pages |
| Publish Date | : | 2014-12-27 |
| Language | : | English |
DESCRIPTION:
"Media and Electoral Behavior" according to Matthew P. Arsenault. The authors contend that television news plays an important role in shaping American public opinion. The logic is that American's develop opinions on many issues, but they often have little personal experience related to those issues. As such, their opinions are based on information provided by other (Zaller 1992 would agree). Today, such information is disseminated through the media, particularly thorough TV. As such, the television has a great deal of power to shape public opinion.Iyengar and Kinder contend that television news has an "agenda-setting ef. "Classic - Easy and informative (but a bit dry) read" according to poliscy_phd. This is a seminal work in political science for both its study of media effects and its use of experimental methodology. In regards to the latter, this is arguably the book that placed experimental methods on "map". In terms of its media findings, it does an outstounding job of documenting agenda-setting and priming effects; also, there is a lot of sub-analysis that nicely details which people are most prone to and what type of coverage enhances such effects. That said, the findings will likely strike many people today as fairly obvious, but this was not . Quality Books said Start Here. Fairly quick, but vitally important read to anyone studying the media, communication, and politics. Experimental design demonstrates the media has the ability to set the national agenda, prime what people think is important within issues, and frame the way we think about the world. This is the seminal and original work in the field.
Converse Collegiate Professor in the Department of Political Science and research professor in the Center for Political Studies of the Institute for Social Research at the University of Michigan.. Donald R. Kinder is the Philip E
"News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here."--Aaron Wildavsky, The Public Interest"Because of its methodological integrity and richness, News That Matters is likely to be regarded as an impressive, possibliy grounbreaking work."--Neil Postman, New York Times Book Review
Converse Collegiate Professor in the Department of Political Science and research professor in the Center for Political Studies of the Institute for Social Research at the University of Michigan.. Kinder is the Philip E. About the AuthorDonald R