Retail Business Kit For Dummies (For Dummies (Computer/Tech))
| Author | : | |
| Rating | : | 4.67 (916 Votes) |
| Asin | : | B001O2SDP2 |
| Format Type | : | paperback |
| Number of Pages | : | 384 Pages |
| Publish Date | : | 2013-01-16 |
| Language | : | English |
DESCRIPTION:
K. Davis said Great for basics, too general for experienced marketers. I should preface this review by saying that I am probably not the typical reader the author had in mind when writing this book. As a marketing consultant, I was recently was engaged to develop retail feasibility study and project plan for an Internet retailer planning their first bricks and mortar store. Although I have retail marketing experience, I bought this book to make sure that I had all bases covered and to get s. This book keeps it simple The good thing about this book is that it keeps the retail business simple. The author does not complicate the retail business. He makes book keeping, sales, marketing and inventory management simple and easy to follow. However, this book is not fully comprehensive. If you are starting off in retail or even if you are an experienced pro who's been around for several years you will learn quite a lot of tips and tricks fro. If you are looking for help in starting or continuing to run a businessthis is the book for you David W. Felts This book is filled with practical advice for retail business owners that is truly helpful. I have followed Rick Segel for many years now, and the advice he gives is down to earth, solid business advice from a completely different angle than most authors, his is from actually having owned and worked a retail business.Advertising is something that most business owners I know struggled with and I was really impressed with
From expert advice on branding, marketing, and merchandising your goods and services to savvy strategies for creating eye-catching displays, this essential guide will put you in business in no time at all! all this on the CD-ROM Sample financial reports and legal forms Business forms that you can customize and print out Employment forms and work schedules Checklists for running fantastic sales and promotions Sample coupons, store membership cards, gift certificates, and more! Discover how to: Pick a location and select merchandise Write an effective business plan Define your customer base Write press releases and ads Handle permits, taxes, and legal issues Use e-retailing effectively .
And there’s much more: Branding your business Identifying and targeting your ideal customer Developing a marketing plan Pricing your merchandise Fulfilling legal and financial responsibilities Getting the word out Choosing the right media to advertise in Setting up and running a sale Fundamentals of accounting and financial statements The book also includes a helpful CD-ROM packed with sample financial reports, customizable legal and business forms, checklists, and tools for building your own coupons, gift certificates, and much more. Do you dream of opening up your own retail business, but don’t know how to get started? In Retail Business Kit For Dummies, retail marketing guru Rick Segel gives you the expert advice you need to get your business on its feet, with unbeatable advice on branding, marketing, and merchandising. In fact, this book is perfect for anyone: Who wants to be her own boss Consi
Rick Segel is a nationally recognized retail expert who lectures regularly to retail industry giants like McDonald's, Shell Oil, and Dunkin' Donuts.