Successful Direct Marketing Methods 3ED
| Author | : | |
| Rating | : | 4.56 (988 Votes) |
| Asin | : | 0844230863 |
| Format Type | : | paperback |
| Number of Pages | : | 161 Pages |
| Publish Date | : | 2016-06-17 |
| Language | : | English |
DESCRIPTION:
Stanley C. Scott said A great source for knowledge of direct marketing. While much has changed in the field of marketing since this book was written, direct marketing is still a viable method of selling products. I found parts of this book were a bit dry, but overall it's a comprehensive study of this method of advertising. Every marketer will benefit from the direct marketing basics explained in this book.
Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. marketer's budget, surpassing newspapers and broadcast TV.Hailed as the âbibleâ of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. The Eighth Edition also explores such new topics as:The expanding objectives of direct marketing in the digital age Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention CRM a