The Big Idea
| Author | : | |
| Rating | : | 4.31 (834 Votes) |
| Asin | : | 0793148375 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2017-11-14 |
| Language | : | English |
DESCRIPTION:
"Fun and helpful" according to A Customer. I heard about this book on the radio and picked it up. It was easy to read, entertaining, and very informative. The stories were great too - how people invented and marketed things like Post Its, the computer mouse, Trivial Pursuit, Kitty Litter It would be good for anyone who is an inventor, entrepreneur, or simply likes pop culture. It's like those Paul Harvey "Rest of the Story" stories.. Martin Schray said The Big Idea. The Big Idea is a great view into the world of great business innovation. The Big Idea looks in detail at some of the great innovative products of our time such as: the remote control, Teflon, liquid paper, Velcro, Microwave oven, USA today, Silly Putty, post-it notes and many other innovative products.The Big Idea is good at is getting to the story behind the story. I was amazed that many of these innovations where thought of in a flash of inspiration, but took many, many years to be realized as products (Xerox, Polaroid and Barbie).. Inspiring and fun! A Customer This book is perfect for any entrepreneur who would like a dose of inspiration and a quick read. Strauss describes the design process and marketing of many of our favorite products (Palm Pilots, Barbie dolls, Tupperware, cell phones) along with the difficulties these entrepreneurs encountered. Although the word "visionary" is overused in today's business world, these men and women were truly visionaries who marched to the beat of a different drummer. Strauss focuses on different rules of innovation in each chapter, and the book become
In The Big Idea: How Business Innovators Get Great Ideas to Market, Strauss tells the real life stories of 30 different products that were truly unique, started as an idea in someone's head, and went on to become household names. Innovate, and Grow Rich! What does it really take to create an amazing, ultimately market dominating product? Attorney and business writer Steven Strauss goes behind the scenes to find out. Strauss believes that the best way to learn and understand what it takes to innovate is by looking at people who have done it. He also profiles dozens of creators who helped launch inventions like cell phones, Post-it notes, Gillette's Ma