The Complete Guide To Publicity
| Author | : | |
| Rating | : | 4.67 (822 Votes) |
| Asin | : | 0844200913 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2015-11-21 |
| Language | : | English |
DESCRIPTION:
This up-to-date, comprehensive guide is packed with publicity expertise--from simple, low-cost ideas to sophisticated corporate strategy systems. Using an engaging, conversational style, the author explains how to define and set goals and objectives, master all publicity tools from a press release to the Internet, analyze media, create events and opportunities, and estimate results.
"Are You Ready To Be Noticed?" according to A Customer. The Internet has become a global marketplace for the selling of countless numbers of products and services. It has also become a key distribution center for the dissemination of a variety of information. Would you like to learn how to draw more attention to yourself and to what you have to offer? Joe Marconi has written The Complete Guide to Publicity to offer a rich resource of advice in the art and science of publicity that will help you do just that! Within the covers of this book readers are given a full course on how they can conduct a c. A great publicity primer! Everything presented in this book will help those charged with the task of generating publicity. Fundamentally, it must be remembered that publicity is just that, it is not paid advertising, it must be managed, but cannot be completely controlled. The goal of the publicist is to provide relevant, newsworthy, information, which will be deemed to be of interest to a target audience. Present the media with an honest, credible, story, that will help them accomplish their goals (attracting more viewers, selling more papers or magazines, or attract. Wonderful Piece A Customer Marconi obviously knows what he's talking about. He knows how great publicity is. I'm struggling to get my band into the papers and I'm tryin' and I'm tryin' and I keep getting the hard slap to the face. I mean, how are people gonna know where we're playin'?!I loved this book! I liked Michael Levine's Guerrilla PR: Wired more, especially for the net stuff. But, Marconi is a good all-arounder. Totally covers all the stuff from the net to the unnet. Lots o' tips and stuff. Like I said, Marconi knows what he's talking 'bout.Great stuff!
Completely up-to-date, the text includes helpful information on using electronic tools, such as E-mail and websites, as part of your publicity arsenal. . From the Back Cover Written in a highly engaging, accessible style, The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization covers all aspects of planning and executing a successful publicity campaign, from defining what exactly constitutes "publicity" to explaining the key tools of the trade, from understanding the media and the opportunities it holds to staging events, speeches, benefits and photo opportunities. Directing his advice toward anyone who might need to craft a publicity plan--small business owners, non-profit groups, small associations, solo service providers--as well as to public relations and marketing professionals searching for creative tips and insight on how to conduct more effective campaigns, a