The Essentials of Corporate Communications and Public Relations (Business Literacy for HR Professionals)
| Author | : | |
| Rating | : | 4.12 (855 Votes) |
| Asin | : | 1591398193 |
| Format Type | : | paperback |
| Number of Pages | : | 311 Pages |
| Publish Date | : | 2016-04-25 |
| Language | : | English |
DESCRIPTION:
. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders. About the Author Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought
. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders. Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing
"Great for HR - Mediocre for Communications People" according to Jeffrey Swystun. This entry is published by Harvard Business School Press as part of their Business Literacy for HR Professional Series. For the HR audience, I suspect that this is a helpful and valuable reference. For communications professionals, you may find it pedantic and repetitive.What it touches on but does not resolve is the fascinating area of overlap between the HR function and the Communications function in a business. Who is ultimately in charge of employee or internal communications? Who writes the newsletter? Who ensures that the brand values are known a
Containing practices, principles, and case studies, this guide helps HR professionals hone their skills at delivering information, managing crises, responding to queries, and more.. When it comes to communicating corporate information, the skills of the messenger can make or break a company's reputation