The Graphic Artist and His Design Problems
| Author | : | |
| Rating | : | 4.48 (819 Votes) |
| Asin | : | 3721204662 |
| Format Type | : | paperback |
| Number of Pages | : | 200 Pages |
| Publish Date | : | 2013-08-02 |
| Language | : | English, German, French |
DESCRIPTION:
In this book, Josef Muller-Brockmann intends to show the nature and meaning of the design elements of typography, drawing, photography in advertising. An important visual tool that will give open-minded designers a worthwhile survey of the fundamental problems of design. Also, for educators, it illustrates the practical results of a systematic method of teaching. A long-awaited re-release of the original edition.
Robin said Write design. I bought a copy recently and it's like returning to an old friend. I had the original when it was published in 1961 and kept it on my desk at the office. It was always being looked through by colleagues, pages copied, dropped on the floor, borrowed (and luckily returned) but as is the way with office books it eventually disappeared. I was familiar enough with the pages not to buy a copy until nostalgia got the better of me and I thought I really should own a new edition.Despite the contents being over fifty years old what JM-B writes is still relevant today,. Nice swiss lookbook, informative, a few issues J. Berry I own Brockmann's full library, and this is one of my favorite books. Insightful, informative, and a great example of swiss design as well a visual narrative of a key graphic designer. In German, English, and French. Topics include importance of content in advertising (type, photography, illustration, color, logo, brand name, uniformity), exhibition work, and more about building process and skill.I do, have a few issues with the book, most of them are in the construction: as this is a reprint done after Josef's death I figure these issues are not related to . "Five Stars" according to Josh. Loved it.