Web Marketing For Dummies
| Author | : | |
| Rating | : | 4.90 (704 Votes) |
| Asin | : | 0470371811 |
| Format Type | : | paperback |
| Number of Pages | : | 432 Pages |
| Publish Date | : | 2013-05-01 |
| Language | : | English |
DESCRIPTION:
This book helps you translate your marketing skills to the online world. From the Back CoverBoost your bottom line with your $25 Google AdWords credit — see insideThe Internet has made it possible to spread your marketing message faster and further than ever. From creating a plan to understanding search engine optimization, marketing via e-mail, and making wise use of pay-per-click and banner advertising, here's the path to online marketing success!Prepare your plan — set goals, define your market, know why people buy, and craft an online marketing planDraw them in — learn what makes an effective online storefront and what your site must offer to
Jan Zimmerman owns Watermelon Mountain Web Marketing, which has provided Web marketing and site management services for more than ten years.
Great intro material, but lacks depth This books is a good primer on Web Marketing, but it does not go into detail(as is the case with most Dummies books). I already knew most of the material in this book.If you are new to web marketing, this is probably a good book to get you started. If are not a novice, you will probably not learn anything new.All of the material in this book can be found on the web for free, but it . "Web Marketing for Dummies Review" according to Paige Petersen. Web Marketing for Dummies is so clearly written that even a "dummie" can learn how to market a product or service on the internet. This book covers everything from building a web marketing plan and establishing a strong web presence, to promoting a product with e-mail marketing, search engine optimization, and other social networking tools. With this marketing guidebook you can also. A Great Resource This book is a must have for anyone who is just beginning or wants to learn some new tricks. It is so hard to get to the top and even harder to stay there. With these tools at your disposal you will be able to overcome most of the difficulties associated with web marketing.Good luck all!!Liz Calamusa[]Custom Cakes and Beyond
But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success. In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. You’ll also discover how to:Craft an online marketing plan, set site goals, and define your marketUncover what makes an effective online storefront and what your site must offer to encourage shoppersUse e-mail marketing effectively and spread the word via e-newslettersSafeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policiesEntice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your siteTrack site activity with Web analytics, interpret sales statistics, and determine where problems originateTake advantage of search engines wher