Youth Marketing 101: How to Win the Youth Market Without Advertising
| Author | : | |
| Rating | : | 4.32 (535 Votes) |
| Asin | : | B007NZM7HY |
| Format Type | : | |
| Number of Pages | : | 599 Pages |
| Publish Date | : | 2016-10-06 |
| Language | : | English |
DESCRIPTION:
Extremely Unique Marketing Methods J. Hopkins If you are looking to effectively market to young people but need a little advice or ideas then this guide is really worth reading. It clearly shows that the methods other companies have been successful with and the mistakes others have made. The book is quick and to the point, it doesn't waste time with filler, there are boatloads of information on every page. It uses images and charts to explain everything clearly and in a very easy to understand way. Anyone needing to market their product to a young demogr. "The New Common Sense Marketing Methods" according to Steven Bayley. Youth Marketing 101 by the team at Mobile Youth details the ways in which the effective marketing context has changed from the top down model of the 20th century to a collaborative model where consumers define the brand through their own experiences. My top takeaway was the concept of Immersion Research and the importance of discovering why people buy what they buy and what those purchases mean to them vs. the old model of performing a retail audit of what was sold. The importance of Fans to a brand vs. the g
So if you're happy tocontinue paying for sex that leaves your brand empty on the inside,crying itself to sleep at night, don't bother reading this book.However, if you want to build a brand with soul and earn lifetimeloyalty from your consumers then buy all his books before advertisingagencies find a way to silence him forever." - Jamal Benmiloud, VicePresident Marketing, Monster Energy Drinks . "Graham Brown is a marketing whistleblower despised by advertisingagencies the world over for sharing the simple truth that you can't buyor hurry loveyou have to earn it yourself
There is a mass of data on this trend, but it is important to apply this to your branding strategy – do you know what information you need?Find out what REALLY matters when it comes to engaging Gen Y and Millennials in Youth Marketing 101: how to win the youth market without advertisingIndustry Praise for Youth Marketing 101"If you’re happy to continue paying for sex that leaves your brand empty on the inside, crying itself to sleep at night, don’t bother reading this book. Are You Looking to Expand your Brand Message to today’s Youth?Do you know the best way to do that? You are a highly successful brand but are you clear on how you can reach out to tomorrow’s consumers and customers? Do you have a strategy in place that connects with them where they are looking? Are you confused by the massive amounts of data and “hype” around smart phone marketing and are unsure how to apply that to your business processes?Discover the fundamentals and what really works when it comes to youth marketing in Youth Marketing 101: how to win the youth market without advertisingWhy is youth marketing different from traditional advertising and brand building?Successful marketing starts with understanding. It’s in the frontline, it’s
His workhas also featured in the Wall Street Journal, Financial Times and theGuardian. Author, Director and Founder, mobileYouth and Chairman & Founder of The Youth Marketing Academy.Since witnessing the growth of youth media and technology having livedin Japan in the early 90s, Graham along with business partner JoshDhaliwal has helped grow mobileYouth to serve over 250 clients in 60countries worldwide - names such as Vodafo