21st Century Television: The Players, The Viewers, The Money
| Author | : | |
| Rating | : | 4.35 (968 Votes) |
| Asin | : | 1478136804 |
| Format Type | : | paperback |
| Number of Pages | : | 392 Pages |
| Publish Date | : | 2016-10-14 |
| Language | : | English |
DESCRIPTION:
Second, drawing on the research of the Deloitte Corporation, the book gives the reader a detailed look at the changing television viewer, from the Mature generation—those in their retirement years—to the TV Next-Gen generation who are totally wired television viewers in their teen years. Finally, the book looks at three visions of the future—Ray Bradbury’s vision in Fahrenheit 451, Cisco Corporation’s vision, and the author’s vision. 21st Century Television: The Players, The Viewers, The Money is about the future—the future of television. 21st Century Television: The Players, The Viewers, The Money is an indispensable addition to the library of every television professional, academic, and student who wants to know where television is heading and what it will take to be successful.. Written in an easy-to-read style, the book first discusses the development of both the Legacy Media and the New Media technologies. Third, the book discusses the monetization of 21st Century Television, including ground-breaking ways of advertising, search, and promotion designed to give the reader a blueprint for surviving and even thriving in the 21st Century Television universe
. About the Author Frank A. Aycock is a futurist and a firm believer in the transformative power of the new. is a professor of communication at Appalachian State University. Aycock, Ph.D. A former local television broadcaster, Dr
. Frank A. Aycock is a futurist and a firm believer in the transformative power of the new. Aycock, Ph.D. is a professor of communication at Appalachian State University. A former local television broadcaster, Dr
A Frank Account of the Industry Eric Masters Some of those quoted in this well researched account will regret their words in ten years time. The 21st century of television is here and the legacy broadcasters, affiliates and the cable operators have been warned by Dr Aycock to either get with it or get out.Aycock's book puts the consumer, the viewer, in charge of the programming at last. He explain