Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
| Author | : | |
| Rating | : | 4.55 (963 Votes) |
| Asin | : | 1285187814 |
| Format Type | : | paperback |
| Number of Pages | : | 432 Pages |
| Publish Date | : | 2017-01-12 |
| Language | : | English |
DESCRIPTION:
Ryan Anderson said Being able to search is a must for studying. Decent textbook. Digital version worked out great for class. Searchable texts makes studying so much easier!. Five Stars The book was very informative, I learned a lot from it.. "Writing style and tone isn't quiteright" according to boobookachooo. Note- I did not purchase from this seller but wanted to review the productI bought an online version of this book from the actual publishers and use the online Mindtap service for an upper-level college marketing class. I dislike the tone of voice in this bookit seems condescending at times and is written at a 5th grade level. Sentences are very repetitive and wordy. The interface for the online service also is very wonky.I will say, I do like the online version for the fact of how it is divided up. Instead of chapter sections spa
With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today.. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic
By being able to go online, while reading the textbook, it makes learning material more active and effective for them.""I like the current design, photos/ sample ads and activities. They need activity. Second, Ad Age provides a lot of up-to-date information about advertising that would be out dated by the time it was printed in a textbook. Lastly, it seems hard for student's today to sit and read a textbook and get a lot from it. It looks like the new design will offer even more current content/ activities for students that reflect contemporary needs in the advertising market." . First, students can see more and learn more by looking at ads and videos online, rather than just in print. "I
Her research explains how to engage consumers with events, how to uncover drivers of effective event sponsorships, how entertainment impacts affect toward events/purchase intention toward sponsors, what the role of sponsor-event congruity is, and why consumers may resist events. . from The Ohio State University.Angeline Close Scheinbaum teaches in the Department of Advertising and Public Relations in the College of Communication at the University of Texas at Austin. With expe