Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous
| Author | : | |
| Rating | : | 4.89 (624 Votes) |
| Asin | : | 1604870060 |
| Format Type | : | paperback |
| Number of Pages | : | 264 Pages |
| Publish Date | : | 2013-11-23 |
| Language | : | English |
DESCRIPTION:
Jordan has put together a terrific book." - Yanik Silver, Founder, Maverick Business Adventures"I was blown away at the many valuable tips in Celebrity Leverage that will dramatically enhance any marketing program, give you instant credibility, and drive sales. Celebrity Leverage will show you how with clever, creative and helpful tips for getting through the gatekeepers." - Joan Stewart, President, The Publicity Hound"Seeing to leverage strategic methods to build your brand to greatness with consumers/ Look now further than Jordan McAuley's celebrity expertise, where you'll learn how celebrity association can lead you to riches." - Robb Hecht, Vice President of Digital Strategy, Ketchum Public Relations"Hitching your marketing message to a celebrity will skyrocket your power to influence many times ov
Joe also was a lead contributor to "The Secret" and is the author of the bestselling Nightingale-Conant programs "The Power of Outrageous Marketing" and "The Missing Secret". Dr. Joe Vitale is the bestselling author of books such as "The Abundance Paradigm", " The Attractor Factor" (Second Edition), "The Key", "Zero Limits", "Life s Missing Instruction Manual", "Hypnotic Writing
Includes a FREE 30-Day Membership to ContactAnyCelebrity, an online database containing the best contact information for over 67,000 celebrities so you can get your product or service to them! ($30 Value)Get the Rich & Famous to Help Make YOU Rich & Famous!'Celebrity Leverage' reveals creative strategies for putting your products and services in celebrities' hands, getting free and low-cost celebrity endorsements, linking your business, product or service to celebrities, and even making YOURSELF into a celebrity.In Part I, 'Making Your Business Famous,' you'll learn how to:Get your products in celebrities' handsGet your products in celebrity gift bags, gift suites and gift loungesGet free and low-cost product placement on film and televisionContact celebrities (online, in-person and by mail)Hold a celebrity-themed event or tie-inHire celebrities (as hosts, performers and speakers)In Part II, Making YOURSEL
Midwest Book Review said A guide that should not be missed for businesses who want to get their product moving quick. People want to be like their heroes, so if their hero says they like something, they'll follow suit. "Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity" delves into how businesses get these all powerful celebrity endorsements for their products and getting their products well known. With many tips that are not stated in advertising in getting a celebrity on board, "Celebrity Leverage" is a guide that should not be missed for businesses who want to get their product moving quick.. More for a product driven business CitizenA This book was more diverse than I thought it would be. It has many ideas for the entrepreneur to get endorsements and publicity from celebrities. (Example: giving jewelry to a celebrity in hopes they will wear it and tell who made it.) I did receive some really good idea generating tips from the book that I can use daily in my own business. Since my business is mainly a service business, it didn't generate as many ideas for me as if I had a product like jewelry, but it was helpful.. Disappointing The only reason I picked this up is because of an endorsement by Dan Kennedy. It worked. Dan Kennedy has written many good materials himself (and a few not-so-good ones), so after having finished this book, I was surprised to see his name attached to a book this low in quality.For one thing, the book was primarily about getting products in front of celebrities, not services.It also explained how anyone with a product (but not a service) can get it in front of celebrities for a low price of just a few thousand dollars.It was also a little too wordy. Lots of words without a lot of content.I can't real