Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival
| Author | : | |
| Rating | : | 4.79 (547 Votes) |
| Asin | : | 0749454008 |
| Format Type | : | paperback |
| Number of Pages | : | 244 Pages |
| Publish Date | : | 2015-08-27 |
| Language | : | English |
DESCRIPTION:
"Comprehensive and accessible." -- ManageSmarter
"Comprehensive crisis communication manual" according to Rolf Dobelli. The wholesome athlete you feature in your TV ads just appeared on the evening news dancing naked on a nightclub table. Your food product is suddenly making kids' teeth fall out. Your overseas factory looks like an environmental war zone, and your flagship store seems to be burning to the ground. What do you tell the public? While . "The ultimate crisis handbook" according to Ben Black. If you want to protect your business from a crisis, or want to get your company out of a crisis, you probably do not have much time. Don't waste it on other books or resources, get this book now and within minutes of opening the cover you'll be preparing/saving your organization.The theory is sound, the international experience sp. "Five Stars" according to Krogan. Good read with good points - needed for class.
Crisis Communications provides readers with advice on how to limit damage by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy. Crisis Communications is a thorough guide to help prepare an organization for unexpected calamities. It provides information on accountability, planning, building corporate image, natural disasters, accidents, financial crises, legal issues, corporate re-organization, food crises, negative press, media training and risk managers. Contributors include: Kathryn Blanchard (USA); Roger Bridgeman (USA); Willem Buitelaar (The Netherlands); Marianne de Bruijn (The Netherlands); Tom Gable (USA); Kathryn H Tunheim (USA); Jerry Hendin (USA); Stuart Hyslop (United Kingdom); Nick Leighton (United Arab Emirates); Thom M Serafin (USA); Bob Oltmanns (USA); Steven Pellegrino (USA); Silvia Pendas de Cassina (Mexico); Nuria Sanchez (Spain); Elizabeth Seigenthaler Courtney (USA); Tony Shelton (USA); Odile Vernier (France); Jim Walsh (Ireland); Tim Wallace (USA); Mania Xenou (Greece).. No company or organization is immune to crisis. A crisis, however, does not necessarily have to turn into a PR disaster