Demand and Supply Integration: The Key to World-Class Demand Forecasting (FT Press Operations Management)
| Author | : | |
| Rating | : | 4.81 (830 Votes) |
| Asin | : | 0133088014 |
| Format Type | : | paperback |
| Number of Pages | : | 300 Pages |
| Publish Date | : | 2015-07-10 |
| Language | : | English |
DESCRIPTION:
Very forward thinking and intelligent After reading only through the first few chapters, it is evident that this is one of the most comprehensive and cutting edge treatments of demand planning, forecasting, and related subjects on the market. Many companies make the mistake of thinking that sales and marketing can operate independently of procurement and manufacturing, and the author not only demonstrates why this is not at all true, but . Management level treatment Mike This is a senior management level treatment of about optimizing production to meet the business' customer demand as a single process. This is different from traditional Sales and Operational Planning (S&OP) processes that businesses normally use. DSI takes inputs from the demand and capacity forecast combined with the financial goal and strategic direction. The key difference in that the responses to . Essential Reading Dwight E. Thomas Jr. Dr. Moon has continued to advance the already strong University of Tennessee Supply Chain Management expertise in the field of forecasting and demand planning with his new book. He touches on all the right subjects in a clear yet integrated approach. All involved in any aspect of supply chain planning (sales & marketing, demand planning, and manufacturing/supply) will benefit from this book. Dr. Moon
You'll learn how to thoroughly reflect market intelligence in your forecasts; measure your forecasting performance; implement state-of-the-art demand forecasting systems; manage Demand Reviews, and much more. Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! In Demand and Supply Integration, Dr. He outlines the key characteristics of successful DSI implementations, shows how to approach Demand Forecasting as a management process, and guides you through understanding, selecting, and applying the best available qualitative and quantitative forecasting techniques. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. For wide audiences of supply chain, logistics, and operations management professionals at all levels, from analyst and manager to Director, Vice President, and Chief Supply Chain Officer; and for researchers a
levels, and teaches demand planning, forecasting, and marketing strategy in numerous executive programs offered at the University of Tennessee’s Center for Executive Education. He teaches at the undergraduate, MBA, and Executive MBA, and Ph.D. Prior to joining the UT faculty in 1993, Dr. Moon has delivered custom executive education programs, covering topics that include marketing strategy, sales forecasting, demand pl
You’ll learn how to approach demand forecasting more systematically, and select and apply the right techniques for your business, government agency, or military organization.Drawing on nearly two decades of experience as a pioneer in the field, Moon offers field-proven solutions for optimizing everything from traditional statistical methods to performance management. Slone, Senior Vice-President, Supply Chain, Walgreens“This is a well-done, forward-thinking, practical guide for business professionals who want to improve their forecasting processes.”—Dwight Thomas, Retired, Former Supply Chain Planning Manager for Alcatel-Lucent Technologies“Mark Moon has provided excellent insight in defining the importance of integrating demand and supply into a tr