Handbook of Public Relations
| Author | : | |
| Rating | : | 4.63 (991 Votes) |
| Asin | : | 1412909546 |
| Format Type | : | paperback |
| Number of Pages | : | 816 Pages |
| Publish Date | : | 2016-06-29 |
| Language | : | English |
DESCRIPTION:
It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.. The Handbook of Public Relations offers a comprehensive and detailed examination of the field
He has published many award-winning books, including TheSAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).Heath has 3 decades' experience in corporate co
Still a Great Resource for Educators I am so glad to have this book to augment my teaching. Even though it was published in 2001, much of the material is on-target and still quite appropriate.. Excellent text. Arrived in perfect shape very quickly. Heath's books is most valuable as a resource for various areas of the field. As a graduate or undergraduate who wanted to learn about Risk, Crisis, Apologia, or fifty other areas, etc., this is the place for some overview articles and good citations. I ha
"This handbook provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Ninety leading scholars and practitioners from around the world provide insights into the historical and changing role of public relations in building relationships with ‘organizations, markets, audiences, and publics’ . The detailed index is user friendly. The extensive bibliography includes more than 2000 references, some multidisciplinary, which serve to enhance understanding of public relations. A must for academic collections serving scholars, practitioners and students, upper-level undergraduate and graduate" (CHOICE)