Living on the Fault Line
| Author | : | |
| Rating | : | 4.23 (727 Votes) |
| Asin | : | 0694523372 |
| Format Type | : | paperback |
| Number of Pages | : | 496 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
Every company lives on it; no manager can control it. What should management do when it is under direct assault from companies no one had ever heard of even a few years ago? He prescribes a new agenda for management teams that include: New strategies for achieving and sustaining competitive advantage New metrics to keep management teams on course with these strategies A specific blueprint for how the blue chip companies can meet the challenge of the dots Models of organizational change for each stage of market development The
Geoffrey A. He is also a venture partner with Mohr Davidow Ventures, a venture capital firm. Moore was recently named one of the "Elite 100 leading the digital revolution" by Upside magazine. Moore is the author of two bestselling books on the development of high-tech markets: Crossing the Chasm and Inside the Tornado. He
Well worth the read! Naomi Moneypenny Geoffrey Moore's latest book should be required reading for all executives in the age of the Internet. Rather than filling out a theoretically weak book with numerous examples, or building a detailed theory which cannot be applied, Moore has produced a brilliant work of practical business theory. Drawing on and extending his work in Crossing the Chasm, Inside the Tornado, and The Gorilla Game, Moore looks at various stages in the development of businesses, how to manage for . "Strategies for tactical leaders" according to David Radulski. "Living on the Fault Line" is like a diorama of a new battlefield. Reading this book, like studying the scale model, should give the experienced leader new perspectives on which troops to deploy and where they should go. It is a tool to show the terrain, the high points and ambush risks that armies face. This market is not lacking in people who can act, and this book shows them where to focus their efforts in a usable, timely and concentrated way.
About the Author Geoffrey A. Moore was recently named one of the "Elite 100 leading the digital revolution" by Upside magazine. . Moore is the author of two bestselling books on the development of high-tech markets: Crossing the Chasm and Inside the Tornado. He is chairman of The Chasm Group, which provides marketing strategy consulting services to hundreds of high-tech companies. He is also a venture partner with Mohr Davidow Ventures, a venture capital firm