Look Beyond the Product: The business of agile product management
| Author | : | |
| Rating | : | 4.25 (708 Votes) |
| Asin | : | 1500891509 |
| Format Type | : | paperback |
| Number of Pages | : | 70 Pages |
| Publish Date | : | 2016-02-16 |
| Language | : | English |
DESCRIPTION:
Steve Johnson is a product management process coach, author, speaker, and advisor. Steve has been working within the high-technology arena since 1981 with experience in technical, sales, and marketing management positions at companies specializing in enterprise and desktop hardware and software. . His market and technical savvy allowed him to rise rapidly through the ranks from Product Manager to Chief Marketing Officer. In his various technical marketing roles,
. Steve has been working within the high-technology arena since 1981 with experience in technical, sales, and marketing management positions at companies specializing in enterprise and desktop hardware and software. His market and technical savvy allowed him to rise rapidly through the ranks from Product Manager to Chief Marketing Officer. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Steve draws heavily on his marketing and sales experience in both direct and multi-tier distribution, while his quick wit adds an element of fun to his workshops and speeches. In his various te
"If you need to do agile product management, you need this book" according to Johanna Rothman. If you want to understand how to manage the product in an agile way, you need this book. It's clearly written, with plenty of common sense. He discusses the value of features, not just the throughput.For too long the product owner role has been overloaded. Steve talks about a product management team. The product management team needs expertise: business, the product domain, technology, and markets. (P 60 of the ebook.) If your. AlphaMale1906 said awesome!. All PMs and PMMs need to read this book. This is a great blueprint for any company that sells software or services.. "Clear and Concise" according to Ken Wells. I've just finished chapter 1. And, it has brought so much clarity to me that I'm going to give it 5 stars before I even know what's going to happen next.
In his various technical marketing roles, he has launched dozens of product offerings. You still need a vision, a roadmap, and clarity of team roles to succeed. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Steve has been working within the high-technology arena since 1981 with experience in technical, sales, and marketing management positions at companies specializing in enterprise and desktop hardware and software. Steve draws heavily on his marketing and sales experience in both direct and multi-tier distribution, while his quick wit adds an element of fun to his workshops and speeches.. His market and technical savvy allowed him to rise rapidly through the ranks from Product Manager to Chief Marketing Officer. Look Beyond the Product: The business of agile product managementToday's agile development methods are great but don't miss the forest for the trees. This book explains what today's executives need to