Marketing: An Introduction Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (12th Edition)
| Author | : | |
| Rating | : | 4.51 (604 Votes) |
| Asin | : | 0133763528 |
| Format Type | : | paperback |
| Number of Pages | : | 620 Pages |
| Publish Date | : | 2015-08-01 |
| Language | : | English |
DESCRIPTION:
Was a great book for a low price Was a great book for a low price. It really saved me a lot of money ordering it from amazon rather than from my bookstore. I would buy from this seller again. 5 stars.. Content of book is fairly good, as it uses many modern examples of business JohnPaul It was just as described. Content of book is fairly good, as it uses many modern examples of business concepts.. One Star Amazon Customer Came 3 weeks late. There was no point of me using the book because my class was almost over
He has traveled and lectured extensively throughout Europe, Asia, and South America, advising companies and governments about global marketing practices and opportunities.. at M.I.T., both in economics. His long-held Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. C. Kotler is author of Marketing Management (Pearson Prentice Hall), now in its 14th edition and the world’s most widely used marketing textbook in graduate schools
Converse Award, given by the American Marketing Association to honor “outstanding contributions to science in marketing.” A recent Forbes survey ranks Professor Kotler in the top 10 of the world’s most influential business thinkers. Professor Kotler is one of the world’s leading authorities on marketing. Most recently, Professor Armstrong received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the 16-
In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. ALERT: Before you purchase, check with your instructor or