Selling to Hospitals & Healthcare Organizations: A Glossary of Business Acumen & Personnel
| Author | : | |
| Rating | : | 4.90 (508 Votes) |
| Asin | : | 1533238375 |
| Format Type | : | paperback |
| Number of Pages | : | 296 Pages |
| Publish Date | : | 2015-05-09 |
| Language | : | English |
DESCRIPTION:
relevant and comprehensive source of healthcare terms & definitions that provides an excellent road map into the world of health Amazon Customer Healthcare is a highly dynamic environment with a language of its own that is both unique and continuously evolving. This book is a current, relevant and comprehensive source of healthcare terms & definitions that provides an excellent road map into the world of healthcar. This is an excellent "go to" reference book that you will find very This book is a well thought out and well researched "must have" resource for anyone who is working and/or selling in todays dynamic healthcare environment. Whether you are in your very first healthcare sales, marketing, customer service of technical support position or yo. "Excellent Resource" according to Jeffrey Hart. This is a comprehensive and well organized resource for anyone selling in today's hospital and healthcare arena. I see this as a great tool for newcomers as well as experienced sales professionals and others interacting with physicians, and hospital executives.
Appendix 3 lists several Healthcare Agencies and Organizations that sellers may encounter in their discussions with healthcare personnel. Also included is a detailed listing of medical specialties.Part 2 contains a Healthcare Personnel Glossary that describes the most common titles of hospital personnel along with a brief overview of their job. Because physician practices are being purchased by hospitals we did include those.There are Four Appendices to assist the reader. Sellers that understand the language and business of hospitals receive immediate credibility, which is a foundation for building communication and trust.This Glossary is designed as an easy-to-use reference. The latter includes teaching titles and research titles which we deliberately did not add to this missive. As hospitals migrate from a fee-for-service reimbursement methodology to payment for value, based upon patient outcomes; they are creating new business models and new relationships with insurers, physician practices, single and multi-specialty community clinics, ambulatory surgery centers, diagnostic imaging centers, specialized treatment service centers, specialty hospitals, skilled nursing facilities and other healthcare entities.The hospital is now part of a healthcare continuum and this adds both an opportunity and a challenge for sales professionals that wish to sell their products, services and solutions. Appendix 1 desc