The Complete Marketer: 60 Essential Concepts for Marketing Excellence
| Author | : | |
| Rating | : | 4.79 (804 Votes) |
| Asin | : | 0749466766 |
| Format Type | : | paperback |
| Number of Pages | : | 336 Pages |
| Publish Date | : | 2015-10-13 |
| Language | : | English |
DESCRIPTION:
"An up to the minute, An up to the minute, 360 degree evaluation on marketing The reader will come away with a very complete understanding of the aspects of marketing and I would highly recommend this book.There are 7 parts to this book and include chapters related to each part, covering a total of 60 discussionsPart 1: Understanding the basics of marketingIncludes discussions on the discipline of marketing, marketing mix, customer retention strategies, & world-class marketing.Part 2: Different types of marketingIncludes discussions on marketing consumer, industrial, service, high-tech products, capital goods, category management, and international & global marketin. 60 degree evaluation on marketing" according to J.Ilog. The reader will come away with a very complete understanding of the aspects of marketing and I would highly recommend this book.There are 7 parts to this book and include chapters related to each part, covering a total of 60 discussionsPart 1: Understanding the basics of marketingIncludes discussions on the discipline of marketing, marketing mix, customer retention strategies, & world-class marketing.Part 2: Different types of marketingIncludes discussions on marketing consumer, industrial, service, high-tech products, capital goods, category management, and international & global marketin. "Useful tool for developing marketing strategy" according to Books Reviewed. The Complete MarketerBY Malcom McDonalds and Mike MeldrumPublisher: KoganPageSubtitled 60 essential concepts for marketing excellence this book provides a broad sweep of marketing concepts and information.Written as a text book it provides information on the concept of marketing; types of marketing; understanding the market and customers; use of social media and digital technologies; and the planning and developing strategy for a marketing program.The information is comprehensive, while still being a readable format for the average small business person.A useful resource on marketing and g
Summing Up: Highly recommended.". "Marketing is about providing solutions that result in customer value and satisfaction, and the authors have produced a neat, handy source of key guidelines for building and implementing effective marketing programs that work toward that end
Designed as a resource that can be read as a whole or dipped into as needed, this book applies the authors' marketing know-how to every aspect of the marketing mix, making it a valuable resource for general managers, non marketers and marketing students.. The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team. McDonald and Meldrum have simplified the marketing discipline – translating the jargon and creating an encyclopedia of marketing terms, concepts and fundamentals