The Digital Innovation Playbook: Creating a Transformative Customer Experience
| Author | : | |
| Rating | : | 4.20 (791 Votes) |
| Asin | : | 0470944706 |
| Format Type | : | paperback |
| Number of Pages | : | 270 Pages |
| Publish Date | : | 2013-03-12 |
| Language | : | English |
DESCRIPTION:
The Digital Innovation Playbook- Great book! The Digital Innovation Playbook by Nicholas Webb provides a platform for digital media and innovation on the basis that innovation is "the process of creating exceptional customer value through active listening." The three key words exceptional, value, and listening coincide to create a strategy for businesses to implement successful digital media strategies. Throughout the book, Webb describes innovation as being exceptional produc. "Industry changer" according to Jennifer Dean. "The Innovation Playbook" is a game changer. For businesses, both big and small, trying to learn the new rules of navigating the fast-paced digital media world, this book is a must. Nicholas Webb takes a tough concept - how businesses should utilize the web and social media tools - and gives clear, concise examples of how to do it right. And the examples are three dimensional. By that I mean, he isn't just saying, "Do this then that. C.Curtis Freeman said Connect with energy.. Nicholas Webb is one of the brighest minds I've ever known. His ideas are always fresh and charged with energy. His insight is bold and realistic yet always directed toward a positive outcome. His book, The Digital Innovation Playbook, reflects his years of successful experience of dealing with cutting edge business practices. If you hunger to be "in the know" in a highly competitive business environment you need to read and benefit
Webb and his inventions have appeared on ABC, NBC, and Fox news. He is a highly successful inventor with over thirty-five technology related patents. . His clients include some of the world's top corporations in several industry categories. Webb is the founder and President of Lassen Innovation, a management consulting firm specializing in business growth and innovation management. He is a prolific author. Nicholas J. His books include The Cost of Being Sick and The
Army, and Southwest Airlines have used Digital Innovation to drive colossal success. And what he found is that there is a new phenomenon that he calls "Digital Innovation" which is sweeping the world. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO).Demystifies the hyper-complex world of Digital InnovationPresents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profitShows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alikeWith free online training that will help you put theory into practice, The Digital Innovation Playbook prepare
Army, Southwest AirlinesHow you can earn your Digital Innovation Superstar certificationWith Quick Response (QR) codes at the end of each chapter enabling immediate access to uploaded videos, the latest digital media best practices, and free ongoing webinars at digitalinnovationplaybook, The Digital Innovation Playbook equips you to lead your company to unprecedented visibility and success through digital innovation.. From the Inside FlapThe Digital Innovation Playbook: Creating a Transformative Customer ExperienceThere are more than 3.5