Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
| Author | : | |
| Rating | : | 4.41 (827 Votes) |
| Asin | : | 0470563362 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2015-03-08 |
| Language | : | English |
DESCRIPTION:
"Are you lost on Twitter?" according to R. L. White. I signed up for Twitter last year and quite frankly was not sure how to use it, wasn't sure what to do and didn't do much with it for almost 6 months. Over the past few months I had heard that Twitter was a great way to meet people and spread the word about my business, but I didn't understand how. I have followed Joel Comm and his newsletters for years and when I found out he had written a book all about Twitter I just had to get it. I knew that the information inside would be fun and informative.Twitter Power is mostly for those in business, like My Space, Twitter is becoming the next great market for online businesse. Twitter Super Bible---The Best! O. Merce Brown *****If you want to understand HOW and WHY to use Twitter, this is the book for you---Twitter culture and strategy---everything you'd want to know to be effective on Twitter. And if you want to use Twitter for business purposes in the most powerful way possible, this book is the best. This is the third book I've read on Twitter, and it is my favorite.Once you already know how to use Twitter, you'll want to develop a strategy for online marketing; this book shows you how. If you simply want to enlarge your social network (like me) the book is also very helpful because it helps you to target your goals and connect with li. Destined to become THE guide for serious Twitterers Whenever I get involved in something new, I like to get the definitive source of information to make sure I do it right."Twitter Power" certainly fits the bill on that score. Lucid and well-written, the book will be my Baedeker as I navigate the world of Twitter and social media.I only wish Comm had spent a little more time on the most basic of basics -- deciphering the Twitter interface and Twitter conventions, for example. It took me a while to figure some of that stuff out and I'm still learning.He should also yell at his publisher for the sloppy editing job they did. Comm deserves better.But these are minor carps. T
The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. And this is just the beginning.In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. Get the business leader's guide to using Twitter to gain competitive advantage. Twitter Power features a foreword by Tony Robbins.. Twitter is at the leading edge of the s
If someone offers you an interesting-looking joint venture, you might want to mention it on Twitter, offer a discount code, and see if anyone bites. Companies that are seen to view followers as nothing more than walking moneybags, though, aren’t going to pick up followers. I prefer to use it to build a brand and a community. More than that, and you’ll start to look like a commercial Twitter timeline rather than a personal one. But that doesn’t mean you can’t use Twitter to drive direct sales.You can, but you have to follow a number of simple rules:• Don’t do it too often. A special offer once a week is plenty. • Don’t link to a sales page without a special offer. Although Twitterers understand that companies are using the site for branding and marketing, they don’t want to feel that they’re being pushed into buying. However, if your