Women Who Brand: How Smart Women Promote Themselves and Get Ahead
| Author | : | |
| Rating | : | 4.73 (767 Votes) |
| Asin | : | 1857886240 |
| Format Type | : | paperback |
| Number of Pages | : | 216 Pages |
| Publish Date | : | 2016-02-04 |
| Language | : | English |
DESCRIPTION:
"This book is great! it really teaches women how to package themselves" according to Amazon Customer. This book is great! it really teaches women how to package themselves in the workplace, which can at times can be hostile and subversive towards women (intentionally and unintentionally). Read a couple of Kaputa's books and decided to pick up this one and am glad I did. Would recommend for females looking to get ahead in their careers!. "Take Control of Your Destiny!" according to ali. The best message to take from this book is to take control of your career success. It struck a cord with me. It made me think about how I approach my job. Do I pitch myself for new assignments? Do I speak up? Do I wait for someone else to ask me a direct question? Do I have a negative critic inside my head? Am I an imposter?Thinking about these questions made me admit that I have been reactive and passive that about my career choices. There's a new person in my department, a man who spe. Tina said Eye opener - what got you ahead in school doesn’t work in business. An important point the author makes is that women approach the businessworld the same way that made them so successful in business. They workhard and are very task oriented. They fail to realize that school rulesdon’t apply anymore. Companies have rules and procedures that men knowwell. Winning is the objective and to win they leverage aptitudes likeassertiveness, personal promotion and knowing the right people. Meanwhilethe women are working hard and hoping they will be rewarded.
Women Who Brand is about what happens when women take charge of their personal brands and performance success. Today self-branding is not an option—it's something women need to master. Often what's holding women back from career success is that we don't brand ourselves as well as men do. It's about what happens when women start thinking and acting more confidently, more creatively and more strategically about themselves and their abilities.
Stuffed with self-evaluation materials, direct advice and useful exercises, Women Who Brand is a well-organized primer on a familiar argument. In uncertain economic times, this text should prove useful for job seekers, the underemployed, and those striving for advancement."—Publishers Weekly. "Kaputa, a marketing and branding whiz, mines anecdotes from successful women and her own personal experience