Zap!: The Rise and Fall of Atari
| Author | : | |
| Rating | : | 4.66 (714 Votes) |
| Asin | : | 0070115435 |
| Format Type | : | paperback |
| Number of Pages | : | 177 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
He has interviewed many former and present employees (both designers and of creative imagination and innovation that enabled Atari to dominate the market for so long and identifies those which, in the end, will determine whether Atari will survive in a highly competitive, growing market. In Zap! Scott Cohen profiles Atari from its humble beginnings in Silicon Valley, California, through its multi-nillion-dollar sale to Warner Communications, to its headline-making present. In 1972 Nolan Bushnell, the enterprising young engineer who invented Pong (the great-granddaddy of all video games), founded Atari with a mere $500. The Atari Story is the classic tale of an independent entrepreneur who turned a simple invention into a major cultural, financial, and technological phenomenon. By its tenth anniversary, Atari had become a $2-billion-a-year empire--making it the fastest-growing company in the history of American business. and high-stakes enterprise.. Today, however, the company that once controlled over 80 percent of the video-game market has lost its hold over the estimated 17 million
L. Figueroa said Needs to be edited and researched. The book starts off with an empty table of contents! Well, that should be a warning. A reviewer comments that the book is well researched. Well, I found the book to be full of factual errors. For example, giving Steve Jobs the credit for the reduced chip design of the game Breakout, when in fact in . If you were a gamer in the 80's you gotta read this book I can remember the good ol' days of coming home from school, skipping my homework, and going directly to my Atari 2600Boy, life was so simple back then, and I had such fun too.Today I come home from a hard days work and turn on my Dreamcast but I still think back to the days of the first 3 video gam. Not what I expected Altough a good read, and well investigated, I was expecting to read about the Rise and Fall of Atari, not the Rise and Fall of Noland Bushnell and the other people that worked there.I expected to read about all Atari Products, both the good ones and all the flops they made, and the ones that never m